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Messages

Message 1 is a fear-inducing message using the four components. The message states that "Driving stupid can really make you look bad." If you don't want to look bad, don't drive stupid. using cell phones is a means of driving stupid. If you want to look good, don't talk on the cell phone while driving.

Message 2 is a simple message with distractors (random images and animated clip art) designed to induce peripheral route processing. The message is simple: poor driving can increase irritability, inattentiveness and frustration, and increase the likelihood of an accident. The surrounding images either refer to the message in some way or do not. Either way, the surrounding images can be distracting to the viewer grasping the message.


Message 3 is a two-sided message designed to appeal to central route processing. One side says driving with cell phones are okay (the image of the happy girl talking on the phone in the driver's seat), while the other side says that driving with cell phones can be dangerous and hazardous (the image of the victim being taken out of the crushed car). While cleary driving and talking with friends can be fun, the consequences are not.

pro's and con's






vs








There are two sides to this debate: the side that states that cell phone use while driving is bad for the driver and everyone around him and the other side that defends cell phone use in cars saying it is not that bad. Driving with cell phones provide the driver and the car's occupants the ability of instant access to friends, family and other necessities.

Jerry Wilson states in his article "Cell Phones and Driving":
  • Anything that causes a distraction might lead to an increased risk of having an accident. But that doesn’t mean there should be a law against it. It should be left up to people’s common sense....We have enough laws that limit personal freedoms, such as the seat belt laws. We don’t need another one.

Yes, it is fun to talk to your friends and family while driving home or going out. Common sense, though, may not be enough for everyone as a means of safe driving. It is easy to be distracted. As much as people enjoy their cell phones however there is no denying that cell phones are not a positive to have while driving. Scientific experimentation done at the University of Utah has found evidence that "Drivers on Cell Phones Are as Bad as Drunks." Some of the evidence states:


  • Motorists who talked on either handheld or hands-free cell phones drove slightly slower, were 9 percent slower to hit the brakes, displayed 24 percent more variation in following distance as their attention switched between driving and conversing, were 19 percent slower to resume normal speed after braking and were more likely to crash. Three study participants rear-ended the pace car. All were talking on cell phones. None were drunk.
  • Drivers drunk at the 0.08 percent blood-alcohol level drove a bit more slowly than both undistracted drivers and drivers using cell phones, yet more aggressively. They followed the pace car more closely, were twice as likely to brake only four seconds before a collision would have occurred, and hit their brakes with 23 percent more force. “Neither accident rates, nor reaction times to vehicles braking in front of the participant, nor recovery of lost speed following braking differed significantly” from undistracted drivers, the researchers write.

So as much as people say that cell phones do not pose a problem to people when they are driving I believe them to be misinformed as do the people at the University of Utah and most motorists in the greater United States.





Cell Phone use while driving anywhere is bad. It can make one ... irritable and increases the likeliness of accident or injury.

Every year tens of thousands of people are hurt or killed as a result of talking on their cell phone while driving or being hit by someone also talking on their cell phone. People driving while on their cell phones cannot pay the needed attention to the road which increases the amount of people getting hurt

No matter how good a driver you think you are, the chance of you getting in an accident while talking on your cell phone are as high as after a night at the bar.

Not talking on your cell phone while driving frees up your attention allowing you to pay attention to the road and be more mindful of oncoming dangers and risks which gives you a much better chance of avoiding them.

A simple fix is to simply turn off your cell phones while driving. Because what is more painful? Living for 20 minutes with a turned off cell phone or living for the rest of your life with a type of paralysis or other serious injury.
And if you can't bear to turn off your cellphone simply pull off the side of the road into one of the designated pull over lanes and take whatever call is coming in or make whatever call you need to make. Then when you are finished, resume driving.

Steven Gerrard the Great - Free Wallpaper

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Hat-trick hero Steven Gerrard was voted Liverpool's star performer during the 5-0 win over Luton Town by Reds fans who took part in an exclusive vote on liverpoolfc.tv


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Fernando Torres - El Nino - Free Wallpaper

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Torres had long been recognised as one of Spain's great talents, singled out from a very young age, having scored 64 goals for Atlético Madrid's youth teams before the age of thirteen and been named the best Under 15 footballer in the country, as well as winning the European Championships, top scoring in the tournament and grabbing the winner in the final, at both U16 and U19 level. - www.liverpoolfc.tv


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Message information

Message 1 uses classical conditioning by pairing cell phone use while driving with an image of a ruined car. This will hopefully turn people off to the idea of using cell phones while operating a car.

Message 2 uses classical conditioning by showing a familiar figure, Uncle Sam, asking you not to use cell phones.

Message 3 is a larger version of our repetitive classical coniditioning.

Message 4 is a description on possible subliminal messaging.

Messages 5 and 6 are descriptions and links for credible communicating organizations that have information on the dangers of using cell phones while driving.

Here is a link to the survey we have created about cell phones and driving.

Advocates for Crash Prevention


Crash Prevention is a credible communicating organization intending on sending advocates of the program out and speaking to the public, informing them of the harms of reckless driving and what means may be done to encourage prevention. The site houses crash statistics and articles pretaining to the causes of reckless driving and its concequences.

Advocates for Highway and Auto Safety

The Advocates for Highway and Auto Safety is a credible communicating organization set on administering to the public up-to-date information on individual state driving laws, Federal Legislative Programs regarding driving and detailed reports about driving impairments, such as cell phone usage.

Entry 4 - A possibility of subliminility

Subliminal Messaging. Does it work? Or is it a load of *beep*. There have been studies saying that only certain types are effective and that they only last for a while. That being the case a subliminal message for our cause would do well only existing for a short moment. The most common places subliminal messages could be placed on the road are somewhat obvious: Billboards, bumper stickers ,roadsigns (such as speed limit and exit signs) and, believe it or not, license plates of your fellow drivers. Quick little influencing messages giving drivers the feeling or the idea to get off their cell phones and focus on driving and not having another distraction. Billboards would be simple as we could blend the message into whatever advertisements are out there, roadsigns would be a bit harder as it would take some creativity to achieve that. Bumper stickers could in fact just get rid of the sublimity and flat out yell "GET OFF YOUR PHONE, YOU ARE DRIVING!" License plates would be a nifty little addition especially if a unique one catches a drivers interest. These subliminal messages may help or they may not, but hey, every little bit helps and the idea is in the right place.

Entry 3 - In case you havent been paying attention

Entry 2



Come on, be patriotic! Don't talk on your cell phone while driving. Keep American roads a bit safer.



Entry 1

Alcohol isnt the only thing that can ruin a new car. Gabbin' on your cell is just as bad.








Discussing the issue at hand

Brief History

The idea and start of the cell phone originally came from Patent #887357 which was patented in 1908 and was applied to “cave radio” style telephones. Since then we have made great leaps and bounds in the field of cellular technology. Now almost everyone has a cell phone and there are enough towers all over the place to let anyone talk to anyone anywhere. But there is a problem with this freedom, and the problem covered here is the fact that people take that freedom and use it while doing something else important, driving. Anyone who drives has interacted with at least one or two people that have been too busy chatting on their phone and did not pay much attention to the road. Most people might think that driving with people on the cell phone is little more than an annoyance but that is not the case.

  • Cell phone distraction causes 2,600 deaths and 330,000 injuries in the United States every year, according to the journal's publisher, the Human Factors and Ergonomics Society.
  • Drivers talking on cell phones were 18 percent slower to react to brake lights, the new study found. In a minor bright note, they also kept a 12 percent greater following distance. But they also took 17 percent longer to regain the speed they lost when they braked. That frustrates everyone.

Cell phones are not only an annoyance but they are also dangerous; governments across the world have picked up on this knowledge and initiated bans. Countries like Japan, Italy and the United Kingdom have banned the use of them and the states are following suit.



Technological fixes


Cell phones are wireless phones capable of being brought and used virtually anywhere. Cell phones further encourage the capabilty of contacting any given person at any time. Though an integral part of today's society, cell phones create an immediacy between individuals that can lead to hazardous concequences, particularly when driving.

Driving requires undivided attention on behalf of the driver and the usage of an individual's senses. Inhibiting even one will weaken an individual's driving performance and can endanger both themselves, fellow drivers and unsuspecting pedestrians.

Advancements in wireless and hand-free devices are believed to aid in better driving performance. Bluetooths or wireless cell phone accessories, cell phone mounts for cars and screen-based navigational systems are only a few of the new technological fixes supposed to aid with driving. While the devices may no longer inhibit the driver from keeping both hands on the steering wheel and both eyes on the road, their attention will still be partially focused on the devices and not entirely on the road as should be. The driver must be equipped to deal with all sudden external occurances when driving.


Links to sources about the issue
http://www.iii.org/media/hottopics/insurance/cellphones/
http://www.cellular-news.com/car_bans/
http://unews.utah.edu/p/?r=062206-1
http://www-nrd.nhtsa.dot.gov/Pubs/809967.PDF
http://www.usatoday.com/news/nation/2004-10-19-handsfree-driving_x.htm
http://www.livescience.com/technology/050201_cell_danger.html

Fernando Torres the Terrific Wallpaper

Fernando Torres stormed up the Actim Index, the official player rating system of the Barclays Premier League, after enjoying a very merry Christmas. Torres was one of only four players to top 100 points over the Xmas and New Year fixtures, earning 104 points in four games, only Dimitar Berbatov (148), Cristiano Ronaldo (128) and Salomon Kalou (114) returning more. Torres went into the festive period in 77th place overall but a steady run in Rafael Benitez's starting line-up paid dividends for the former Atletico Madrid man as he climbed to 27th overall, and is now averaging 15 points per appearance.

His best performance came in the 4-1 defeat of Portsmouth at Anfield which gave him 49 points, his highest individual match score of the campaign. Steven Gerrard remains the top-ranked Liverpool player in 13th position and with 314 points, 47 more than Torres.


Inspired by this news, here's one for your desktop!

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Javier Mascherano LFC wallpaper

Happy new year to all LFC supporters and also to the fans of this site.

Here's Mascherano for your desktop. This is a thumbnail. For full size click here

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